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Rediscovering beauty: finding, trying, & buying edible cosmetics

Edible beauty is an emerging trend in the beauty and wellness industry. It involves ingesting nutrients that promote healthy skin, hair, and nails. This trend has become increasingly popular, and as a result, there has been a rise in the production and sales of nutricosmetics. 

The Nutricosmetics 2030 Meet the brands live event, hosted by Deanna Utroske, focused on advancing global beauty from within movement. The podcast highlighted the challenges and innovations in the nutricosmetics industry, focusing on regulations, wellness, edible beauty, and marketing. The fourth and last podcast session, titled “Rediscovering beauty: finding, trying, & buying edible cosmetics,” featured Aaron Hefter, CEO & Co-founder at Imaraïs Beauty by Sommer Ray.

Nutricosmetics: solution-based products that offer tremendous results

The distinction between a health supplement and a targeted beauty supplement is that beauty supplements are formulated to address specific beauty concerns, such as anti-aging or improving skin and hair health. Nutricosmetics, in particular, are solution-based products that offer tremendous results for skin and hair problems affecting tens of millions of users around the world. They offer simple and convenient ways to target specific issues and are made for anyone, regardless of gender, race, ethnicity, skin tone, skin or hair type, or more.

The rise of edible beauty is a result of consumers’ growing interest in wellness and self-care. Beauty and wellness are intertwined, and retailers are starting to understand this connection. In 2023, many retailers will be committed to building and growing their wellness offerings. As the industry continues to grow, there is a need for more regulations and standards to ensure the safety and efficacy of nutricosmetics.

Nutricosmetics: tremendous booster to your current skincare regime

There is a massive opportunity for specialization in beauty from within movement, and nutricosmetics is a key player in this field. Consumers have become more aware of the connection between wellness and beauty, leading to an increased demand for convenient and simple options. However, while nutricosmetics can act as a booster to current skincare regimes, they cannot replace topical products. Topical and ingestible cosmetics work in tandem, and we need both.

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Aaron shared their focus on community-building among nutricosmetics believers. Rather than simply throwing money at advertising, they aim to create a lifestyle brand that aligns with their consumer’s interests in health, wellness, and fun. To achieve this, they organize in-person brand activations and events all around the world. Aaron believes this approach will help build a unique community of like-minded individuals who share the same goals and values.

In conclusion, the nutricosmetics industry has seen significant growth in recent years, driven by consumers’ interest in wellness and self-care. The industry has faced challenges, such as varying regulations, but it has also seen innovations. Edible beauty, in particular, has become increasingly popular, offering a convenient way to promote healthy skin, hair, and nails. As we look further, the nutricosmetics industry is here to stay and set to continue to grow.

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