Welcome to Episode 2 of the Nutricosmetics 2030 Show, where hosts Matic Batagelj, and Uroš Gotar, delve into the fascinating world of habit formation and its impact on product use and customer retention.
This episode is inspired by the principles of ‘Atomic Habits’ by James Clear, and it explores how making products obvious, attractive, easy, and satisfying can lead to sustained usage and effective results.
Discover how Tosla Nutricosmetics blends neuroscience and product design to create supplements that not only promise but deliver. From the importance of visual cues to the science behind product taste and the philosophy of ‘efficacy through consistency,’ this episode provides a comprehensive look into the intricate dynamics of habit-building in the realm of beauty supplements.
Enjoy the episode!
01:27 The 4 Laws of Habit Building and Connection With Product Design
04:02 First Law Of Habit Making: Make it Obvious
6:39 About Making it Attractive & the Dopamine Loop
11:45 You Need to Make it Easy to Use
13:32 The Instant Satisfaction: Closing the Loop
16:35 How Products Designed for Habitual Intake Ensure Business Growth
NEW TO NUTRICOSMETICS 2030?
Nutricosmetics 2030 is an industry-specific content platform started by Tosla Nutricosmetics, including live and online events as well as The Nutricosmetics 2030 Show, a bi-weekly podcast, where we discuss various aspects of their work, from products, development, and science to business and marketing. Whether you’re a professional in the field, a conscious consumer, or just curious about the next big thing in beauty, this podcast is your go-to source for meaningful conversations that matter.
Uroš Gotar is the Chief Innovation Officer at Tosla Nutricosmetics and Matic Batagelj is the company’s marketing advisor.
EDITED BY MUVI MEDIA