Join Matic Batagelj and Primož Artač in this enlightening episode of the Nutricosmetics 2030 Show as they delve into the rapidly evolving landscape of nutricosmetics. From market saturation to consumer needs, they explore the factors driving growth in the industry and the emergence of so-called “hybrid beauty brands” integrating supplements into their cosmetic lines. Discover why liquid formats are gaining popularity and how companies like TOSLA Nutricosmetics are pioneering innovation to meet consumer demands.
HIGHLIGHTS:
- Market dynamics in the cosmetics industry and the need for constant innovation.
- The rise of so-called “hybrid beauty brands” incorporating supplements into their product portfolios.
- Consumer acceptance and the holistic approach to beauty and supplementation.
- The adoption curve for nutricosmetics and the potential for market expansion.
- The significance of liquid formats and their impact on consumer habits.
- TOSLA’s product philosophy centered on palatability, simplicity, and validation.
- Why TOSLA is doubling down on liquid formats and its commitment to innovation.
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00:00 – Introduction
00:34 – The beauty market is saturated, what are the opportunities?
03:24 – Consumer need for beauty supplements is big
05:48 – Should I add supplements to my topical product portfolio
08:40 – How to avoid swallowing capsule supplements? Superiority of liquid format
12:38 – Listen to your clients and market data!
15:19 – How to build good habits? And how you can offer a product created for repetitive buys
16:55 – Closing words
Enjoy!
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NEW TO NUTRICOSMETICS 2030?
Nutricosmetics 2030 is an industry-specific content platform started by TOSLA Nutricosmetics, including live and online events as well as The Nutricosmetics 2030 Show, a podcast, where we discuss various aspects of their work, from products, development, and science to business and marketing. Whether you’re a professional in the field, a conscious consumer, or just curious about the next big thing in beauty, this podcast is your go-to source for meaningful conversations that matter.
Uroš Gotar is the Chief Innovation Officer at TOSLA Nutricosmetics and Matic Batagelj is the company’s marketing advisor.
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EDITED BY MUVI MEDIA