Nutricosmetics is a growing industry that is gaining more and more popularity among health enthusiasts. It focuses on using supplements, pills, powders, tinctures, gummies, and other similar products to support skin health and overall wellness. The Nutricosmetics 2030 Podcast Season 3, hosted by Deanna Utroske, discussed this topic in great detail with a group of experts.
The podcast featured Mireille Vega, CEO & Founder at VGAM Biosciences Inc., Ewelina Aiossa, Co-Founder at Clinical Skin, Davina Kaonohi, CEO & Co-Founder at Element Apothec, and Jennifer Carlsson, a beauty brand expert at Mintoiro.
The conversation began with a discussion about the recent Nutricosmetics Trend report, which highlighted the demand for vegan products and collagen-based products in the nutricosmetics industry. Jennifer Carlsson touched on the misleading terminology of vegan collagen, which doesn’t actually contain any collagen. These products are collagen boosters, meaning they only boost collagen production in one’s body. It’s crucial to clarify the language used to avoid confusion among consumers about what the products actually contain. This calls for some catching up in the language use to make it less confusing for consumers of what the products actually are. Naming a product a collagen boosters makes consumers believe there is collagen in the formulation.
The experts agreed that food and diet play a significant role in skin health, and supplements can be an excellent way to support it. As Mireille Vega emphasised, skin is an organ, and its ecosystem consists of microbes living on its surface, protecting it. A balanced and nutritious diet is essential for maintaining healthy skin. However, some essential elements, such as vitamin D, are challenging to obtain through diet alone. Our modern lifestyle and the use of sunscreen means most of us don’t get enough exposure to the sun to produce vitamin D. The only way to sustain vitamin D levels is through supplementation. The same goes for vitamin C, which plays an essential role in collagen production. The experts agreed that nutritional supplementation is an extension of a healthy lifestyle and a form of biohacking. Brands looking to be innovative should provide these solutions to consumers.
Choosing the right ingredients and format
However, there are obstacles for brands trying to introduce nutricosmetics, such as choosing the right ingredients. The speakers emphasized the importance of selecting ingredients that are clinically proven and measurable, at the right concentration and percentages, and complement the brand’s portfolio assortment and ethos. The synergies between the ingredients are also crucial. For example, if a brand offers a product for skin firmness and elasticity, it makes a lot of sense to complement the brand’s portfolio with a supplement that promotes collagen production.
The consumer experience also varies depending on the supplement product format. Tinctures are becoming increasingly popular because they’re easy to use and provide a more customizable experience for consumers. Tinctures are liquid supplements containing herbal extracts often used in traditional medicine. They’re a great way to incorporate the benefits of herbs and other ingredients into a daily routine. The speakers agreed on gummies being overplayed. Dentists have long warned that consuming gummies or supplements that are high in sugar and stick to the teeth can increase the risk of cavities. So that’s definitely anti-beauty and anti-health which is an interesting point, especially as oral health and smile care really becomes more and more prominent in the beauty space, and consumers are paying more attention to it.
Supplements can provide essential nutrients beyond diet alone
Overall, the experts agreed that the beauty from inside and out trend is here to stay. Nutricosmetics is not only about supporting healthy skin but also about overall wellness. A balanced and nutritious diet is crucial for maintaining healthy skin, and supplements can provide an extra boost of nutrients that may be difficult to obtain through diet alone.
In conclusion, Nutricosmetics is an exciting and growing industry that has the potential to provide innovative solutions for consumers looking to improve their overall wellness. The podcast offered valuable insights into the industry, including the importance of choosing the right ingredients, clarifying terminology, and providing a customized experience for consumers. As the demand for nutricosmetics continues to grow, it will be interesting to see how the industry evolves and what new innovations emerge. As the speakers discussed, the future of nutricosmetics may include personalized formulations, as well as increased collaboration between supplement and beauty companies.
In addition, the industry will need to address concerns around regulation and safety. As the market for nutricosmetics expands, there is a risk of untested or unproven ingredients being marketed to consumers. It will be important for the industry to establish clear guidelines and standards for nutricosmetic products to ensure their safety and efficacy. Another area of interest is the role that technology will play in the development and distribution of nutricosmetics. As the speakers noted, advances in technology could enable more personalized formulations and delivery methods.
Nutricosmetic companies to revolutionize the beauty industry and promote health and wellbeing
Overall, the nutricosmetics industry is poised for significant growth in the coming years, driven by consumer demand for natural and holistic approaches to beauty and wellness. By continuing to innovate and address concerns around safety and regulation, nutricosmetic companies have the potential to revolutionize the beauty industry and provide consumers with truly transformative products that support their health and well-being.